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Press Release: AREP Taps Two Prominent Telecom Veterans to Drive PowerHouse Data Centers’ Growth in Ashburn

AREP taps experienced telecom veterans to drive Powerhouse Data Centers' growth in Ashburn.

Luke Kipfer Joins as Vice President of Data Center Development and Construction, Jarrett Appleby Named Senior Advisor/Data Center Strategist to Fuel AREP’s Next-Gen Data Center Growth

McLEAN, Virginia — July 26, 2022 – PowerHouse Data Centers, a division of American Real Estate Partners (AREP) that develops and owns next-generation data centers and technical real estate solutions for hyperscalers in Northern Virginia, announces today two noteworthy additions to expand its leadership team. PowerHouse has appointed Luke Kipfer as Vice President of Data Center Development and Construction and Jarrett Appleby to Data Center Strategy Consultant and Senior Advisor. The pair will be a pivotal force behind AREP’s PowerHouse Data Centers deployment of next-generation data centers in Northern Virginia.

Kipfer brings more than 15 years of exceptional mission-critical experience leading multi-million dollar data center design and construction. Before joining AREP, he was Regional Director at Direct Line Global where he oversaw project management and operations for several of the world’s largest hyperscale data center sites. Luke was also Director of Construction at Markley Group where he managed all aspects of design and construction for New England’s largest colocation, mission-critical telecommunications and data center facility.

Appleby has successfully led strategic operational change and accelerated the profitability of some of the world’s leading digital infrastructure companies over the past 30 years. He has held a number of senior executive positions including Chief Operating Officer of Digital Realty and Coresite Realty and Chief Marketing Officer (CMO) of Equinix. Currently, he is the CEO of Appleby Strategy Group, a digital infrastructure advisory group that works with leading private equity and technology companies. Appleby has also served as the Senior Advisor to the Blackstone Group for the last four years.  

“We are thrilled to welcome Luke and Jarrett to the PowerHouse Data Centers team, their expertise is a central differentiator from our competition,” said Doug Fleit, Co-founder and CEO of AREP. “This is an exciting time for PowerHouse. We intentionally brought them on at the beginning stages to be part of developing and establishing our custom solutions that empower hyperscalers with accelerated speed to market, robust connectivity and dedicated power while bypassing limited land and leasing challenges in Data Center Alley.”

For more information about our unique data center opportunities in Ashburn, click here to contact the PowerHouse Data Centers team or visit to learn more.


About PowerHouse Data Centers

PowerHouse Data Centers, a division of AREP, is a developer and owner of next-generation data centers and technical real estate solutions for hyperscalers in Northern Virginia. The company owns its land sites, offering unique fast-track approvals and zoning approvals right in the heart of the world’s largest data center market. As a disruptor, PowerHouse Data Centers provides flexible ‘Powered Shell’ next-generation data center models with the quickest speed to market of any Ashburn project while meeting hyperscalers’ growing market, data and space demands. PowerHouse Data Centers is committed to building six powered shell data centers representing 2.1 million square feet of data center space in Northern Virginia. For more information, visit and follow us on LinkedIn and Twitter.

Media Contact
Jaymie Scotto & Associates (JSA)
+1 866.695.3629 ext. 11

About PowerHouse

PowerHouse Data Centers (PowerHouse), a division of American Real Estate Partners (AREP), offers technical real estate solutions and next-generation data center powered shells for the hyperscale market. Driven by the core philosophy that strong data center projects begin with a strong real estate partner, PowerHouse provides best-in-class investment knowledge, development and site selection expertise, and technical operations. Visit for more about how PowerHouse delivers best-in-class build-to-suit, powered shell, and full turnkey deployments at scale.

Media Contact
Jaymie Scotto & Associates (JSA)
+1 866.695.3629 ext. 11

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